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Soap characters couldn’t afford their homes in real life

From Property Talk Live on June 23, 2014

Many of the nation’s favourite soap characters would be facing homelessness if their locations and lives were real.

Sky high house prices in areas such as Greater Manchester and the Yorkshire Dales, where Coronation Street and Emmerdale are set, would be out of reach to the likes of the Websters and the Dingles, according to the National Housing Federation.

The average house price in Salford, the location of the fictional suburb of Weatherfield is £134,948. A mortgage would be unattainable for factory worker Sally Webster, who would need to earn a salary of nearly £31,000 (1) but would really be earning less than £19,000.

Characters living in the countryside village of Emmerdale would be facing an even worse situation in real life. With house prices in rural North Yorkshire hitting nearly 11 times the average salary, pub chef Marlon Dingle wouldn’t earn anywhere near the £48,960 needed for a mortgage.

Young characters like Josh and Pip Archer, residents of the fictional village of Ambridge on Radio 4’s The Archers would also likely be priced out of the property market in their area. The village is said to be between Warwickshire and Worcestershire where houses cost around 10 times the average salary. Josh and Pip would need to save up a deposit of over £40,000 for an average mortgage if buying today.

The situation in the fictional Chester village of Hollyoaks is not much better with the average house costing over nine times the average income. To buy a house or flat in Hollyoaks, characters like beautician Carmel McQueen would need to be earning over £44,000 a year, whereas her actual salary would be around £15,000.

Characters who are renting their fictional abodes can’t escape the housing crisis either. Take the residents of Eastenders’ Albert Square for instance, who would be paying an average of £315.92 per week for their homes in the borough of Tower Hamlets, with rents there expected to rocket by more than 30% by 2020 . If they wanted to buy they’d be looking at an average house price of £355,333.

Ruth Davison, director of policy and external affairs at the National Housing Federation, said: “These programmes may be fictional, but many of the characters would be facing real struggles to afford ever increasing rent costs, let alone finding a deposit to own their own home.

“Without more affordable homes across the country, people on modest incomes will continue to face the real life drama of being unable to put down roots. The key to solving to housing crisis is to say yes to more of the right homes in the right places at the right price.”

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Source: Property Talk Live